Page 93 - APM Integrated Workbook STUDENT S18-J19

The impact of information technology

4.4 Big Data and performance management
Big Data is relevant to performance management in a number of ways, such as:

 it can help the organisation to understand its customers’ needs and
preferences

 it can improve forecasting so that more appropriate decisions can be made

 it can help the organisation to automate business processes

 it can help to provide more detailed, relevant and up to date performance
measurement.

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