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Chapter 7






                  External analysis – economic factors







                          Outcome





               By the end of this session you should be able to:

               Define the concept of demand and supply for goods and services

                    explain elasticity of demand and the impact of substitute and complementary
                     products

                    explain the economic behaviour of costs in the short and long term


                    define perfect competition, oligopoly, monopolistic competition and monopoly

                    define macro-economic policy and explain its objectives

                    explain main determinants of the level of economic business activity and how
                     variations in the level of business affect individuals, households and businesses

                    explain the impact of economic issues on the individual, the household and
                     businesses:  inflation, stagnation, unemployment, international payments
                     disequilibrium

                    describe the main types of economic policy that may be implemented by
                     government and supra-national bodies to maximise economic welfare


                    recognise the impact of fiscal and monetary policy measures on the individual,
                     the household and businesses


               and answer questions relating to these areas.


                 The underpinning detail for this Chapter in your Notes can be found in
                 Chapter 7 of your Study Text






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