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Chapter 7






                          Overview








                                           EXTERNAL ANALYSIS







                               Microeconomics








                                                         Macroeconomics
                        Supply and
                         demand
                        Price elasticity of


                         demand
                        Cost behaviour
                        Types of market





                                                                             Fiscal vs

                                                                              Monetary policy
                                                                             Classical vs
                                                                              supply side vs
                                                                              demand side
                                        Economic growth
                                        Inflation                           Expenditure
                                        Unemployment                         reducing vs
                                        Balance of                           expenditure
                                         payments                             switching






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