Page 103 - E1 Integrated Workbook STUDENT 2018

Emerging IS trends and their role in supporting organisational
strategy and operations

7.4 Benefits of Big Data management

Improves Drives innovation Allows storage of Potential source
customer and improves transactional data of competitive

service. decision making. in a digital format. advantage.

Used to develop the Allows access Can create Ensures
next generation of to external new revenue measurable
products or services. information. streams. outcomes.

7.5 Risks associated with Big Data

 Skills to use Big Data systems not always available.

 Security of data.

 Time spent measuring relationships that have no organisational value.

 Poor veracity leading to incorrect conclusions.

 Cost of establishing hardware and analytics software.

 Technical difficulties integrating Big Data systems with current systems….

…….and many more, e.g. keeping abreast of systems developments, aligning the
system to the needs of the industry and the organisation…….

Illustrations and further practice

Now try TYU 2 from Chapter 7.

Read illustrations 4-8 from Chapter 7.

91