Page 139 - E1 Integrated Workbook STUDENT 2018

Chapter 10

Introduction to marketing

Outcome

By the end of this session you should be able to:

 apply the marketing concept and principles in a range of organisational contexts

 apply the elements of the marketing mix

 apply the main techniques of marketing

and answer questions relating to these areas.

The underpinning detail for this chapter in your Integrated Workbook can
be found in Chapter 10 of your Study Text

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