Page 147 - E1 Integrated Workbook STUDENT 2018

Chapter 11

The market planning process and the

marketing mix

Outcome

By the end of this session you should be able to:

 apply the marketing concept and principles in a range of organisational contexts

 apply the elements of the marketing mix

 apply the main techniques of marketing

 explain the role of emerging technologies and media in marketing

and answer questions relating to these areas.

The underpinning detail for this chapter in your Integrated Workbook can

be found in Chapter 11 of your Study Text

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