Page 149 - E1 Integrated Workbook STUDENT 2018

The market planning process and the marketing mix

The market planning process

Step 1: Situation
analysis

Step 6 and 7: Step 2: Review

implementation and corporate
review objectives/mission

Step 5: Plan the Step 3: set marketing
marketing mix objectives

Step 4: Devise an
appropriate marketing
strategy (will include
segmentation,
targeting, positioning,
marketing mix, market
research)

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