Page 154 - E1 Integrated Workbook STUDENT 2018
P. 154
Chapter 11
The marketing mix
The traditional marketing mix (4Ps)
Factors such as quality, design, range, packaging, branding
Product
and warranties.
Where to sell the products, distribution channels, stock levels
Place
and warehouse locations.
Promotion Techniques such as advertising, personal selling, public
relations, sales promotion, sponsorship and direct marketing.
Price Price level, discounts, credit policy and payment methods.
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