Page 27 - E1 Integrated Workbook STUDENT 2018
P. 27

Organisational structure





                                                   Enables growth.               Duplication of
                                                                                   business functions.
                           Divisional              Clear responsibility
                    Splits organisation            for products/ regions.        Divisions may make
                     into several divisions.                                       decisions to benefit
                                                   Good training for              themselves but,
                    Either product based           general managers               perhaps, to detriment
                     or geographical                allows senior                  of company overall.
                     based.                         managers to focus
                                                    on strategy.                  Potential loss of
                                                                                   control.


                                                                                  Allocation of central
                                                                                   costs difficult.


                                                                                  Specialists may feel
                                                                                   isolated.


                                                   Advantages of both            Dual command and
                                                    functional and                 conflict.
                             Matrix                 divisional structure.
                    A combination of a                                           Time consuming
                     functional and                Flexibility.                   meetings.
                     divisional structure.
                                                   Customer orientation.         Higher administration
                    Requires dual                 Encourages                     costs.
                     reporting to two               teamwork and
                     different managers.
                                                    exchange of opinions

                    Widely used for                and expertise.
                     project management.





                  Illustrations and further practice


                  Now try TYUs 4 and 5 from Chapter 2.


                  Read illustration 1 from Chapter 2.














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