Page 21 - CIMA May 18 - MCS Day 1 Suggested Solution
P. 21

SUGGESTED SOLUTIONS

                  Key relationships that need to be managed are:


                        Shareholders
                        Competitors
                        Investors
                        Customers
                        Suppliers
                        Directors
                        Employees
                        Key staff – e.g. operational personnel
                        Governments – national and local
                        Regulators
                        Environmental pressure groups
                        Trade Unions
                        Trade Associations






























































                  KAPLAN PUBLISHING                                                                    65
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