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Interpretation of financial statements





                           Profitability





               1.1  Gross profit margin: calculation

                   Gross profit
                  ——————            × 100%

                    Revenue

               1.2  Gross profit margin: reasons for movement


                    selling prices

                    sales mix

                    purchase cost

                    production cost


               1.3  Operating profit margin: calculation

                Profit from operations

                 —————————                × 100%
                       Revenue

               1.4  Operating profit margin: reasons for movement


                    gross profit

                    expenses: administration/distribution


               1.5  Asset turnover: calculation

                       Revenue
                 —————————

                  Capital employed

               1.6  Asset turnover: reasons for movement


                    increase/decrease in revenue

                    increase/decrease in non-current assets

                    increase/decrease in working capital


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