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Chapter 21









                   Example 1 cont.




                   Solution

                                                            20X6                              20X5
                   Gross profit margin

                   Gross profit/Revenue
                                         (7,300/27,000)     27.0%         (6,900/24,000)     28.8%



                   Operating profit margin

                   Operating profit/Revenue
                                         (5,000/27,000)     18.5%         (5,000/24,000)     20.8%



                   Asset turnover
                   Revenue/capital employed

                                         (27,000/            0.9           (24,000/            1.0
                                                            times                            times
                                    (19,100 + 11,000))                 (16,200+8,000))


                   Return on capital employed

                   Operating profit/capital employed
                                          (5,000/           16.6%           (5,000/          20.7%

                                    (19,100 + 11,000))                 (16,200+8,000))
























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