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Chapter 10

Big data

2.1 Big data

 Big data allows businesses to expand their knowledge of their customers and
develop products/ services that are best suited to their needs.

 Big data gives businesses a deeper understanding of how their customers
behave, allowing them to connect with customers on a more meaningful level.

 Big data can help boost marketing activities, since it provides businesses with a
chance to analyse customer behaviour on multiple channels and understand
when the customer is most likely to buy products/ services.

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