Page 161 - Microsoft Word - 00 BA3 IW Prelims STUDENT.docx
P. 161

Inter-relationships between variables




               3.3 Spurious correlation

                    Correlation does not necessarily imply causality, especially if a third factor is
                     involved.


               3.4   Spearman’s rank correlation = R


                    Looks at the link between the ranking of a set of objects and one of their
                     properties

                    For example, to what extent would customer perceived quality (ranking)
                     correlate with the price (property) of a product?


                              6∑d 2
                    R = 1 -
                                2
                             n(n –1)

                    The interpretation of R-values (and warnings!) is similar to that for r.





















































                                                                                                      155
   156   157   158   159   160   161   162   163   164   165   166