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Chapter 5
Stakeholder conflict
2.1 Introduction
An organisation can have many different stakeholders, all with different needs.
Inevitably, these needs of some stakeholders will come into conflict with the needs of
others.
Some of the most common conflicts include:
Stakeholders Conflict
Employees versus managers Jobs/wages versus bonus
Customers versus shareholders Product quality/service levels versus
profits/dividends
General public versus shareholders Effect on the environment versus
profit/dividends
Managers versus shareholders Growth versus independence
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