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Stakeholders in business organisations
2.2 Mendelow’s power-interest matrix
If an organisation is having difficulty deciding who the dominant stakeholder is, they
can use Mendelow’s power-interest matrix.
LEVEL OF INTEREST
low high
Low MINIMAL KEEP
EFFORT INFORMED
LEVEL OF POWER
KEEP
High SATISFIED KEY PLAYERS
It should be noted that, in reality, managers need to consider the needs of as many
stakeholders as possible. This means that nearly every decision becomes a
compromise.
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