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Chapter 19





                           The importance of financial ratios




                              Ratio analysis is the process of comparing and quantifying relationships
                             between financial variables, such as those variables found in the
                             statement of financial position and statement of profit or loss of a
                             company.

                             Ratios can assist with:

                                  Measuring the achievement of corporate objectives

                                  Investment appraisal

                                  Working capital management


                                  Capital structure

                                  Business valuations
















































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