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Financial ratios





                           Profitability and return ratios





               2.1  Return on capital employed (ROCE)

                             ROCE gives a measure of how efficiently a business is using the funds
                             available.  It measures how much is earned per $1 invested.



                                         Profit before interest and tax


                             ROCE = –––––––––––––––––––––––– × 100

                                             Capital employed

                             Capital employed      = Total assets – current liabilities

                             Or

                                                   = Equity plus long-term debt


                             ROCE uses profit, which is not directly linked to the objective of
                             maximising shareholder wealth






































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