Page 8 - OCS Workbook - Day 1 Task (May 2018)
P. 8
CIMA MAY 2018 – OPERATIONAL CASE STUDY
Question Response
What is Mansako’s supplier
strategy?
What sales channels does
Mansako sell via?
What targets are set for store
managers?
What is an “omni-channel”
strategy?
What distribution strategy does
Mansako have?
What percentage of sales do
Millennials make using computer
or mobile devices?
What is meant by off-price
channels?
By how much is the personal
luxury goods market expected to
grow through 2018 to 2020?
What type of organisational
structure does Mansako have?
Why was a new senior
management team appointed?
4 KAPLAN PUBLISHING
