Page 10 - CIMA OCS Workbook May 2019 - Day 1 Tasks
P. 10
CIMA MAY 2019 – OPERATIONAL CASE STUDY
Opportunities Threats
• Thriving industry – market expected to • Media undermining health benefit claims
grow globally at a rate of 5-6% each year of taking vitamins
for the next few years • Tightening regulations, by Eastland
• Development of new product formats government bodies, around
• Development of new product manufacturing, product safety and
formulations efficacy claims
• New sales channels • Increase in enforcement pertaining to
• Merger/ acquisition of other food and supplement labelling violations
manufacturer in the industry • Danger of product safety/ quality recall
• Supplement use is more prevalent • Potential ban of certain vitamins that
among women than men – make effort many be harmful e.g. vitamin B6
to target men • Significant competition in the
• Could decide to work with regulatory supplements market
bodies to help set more stringent
industry regulations – with the aim of
increasing consumer confidence in the
safety and efficacy of VitaMine products
• Potential for further growth by
promoting repeat internet orders
50 KAPLAN PUBLISHING
