Page 9 - CIMA OCS Workbook May 2019 - Day 1 Tasks

SUGGESTED SOLUTIONS

CHAPTER FIVE – E1

1 SUMMARY OF CASE - SWOT

Strengths Weaknesses

• Approx 17 years’ experience in the • Struggling to cope with rapidly growing
market. business in terms of infrastructure/ staff
• Owner-managed by the original four • Recognised need for new processes for
directors (young and enthusiastic) human resource management to ensure
• Produces wide range of vitamin and wellbeing of both existing and new staff
supplement formulations • Identified need for future investment in
• Own-brand products, contract its central systems.
manufacturing for other brands and • Finance department is relatively small
private label ranges. and has changed very little from the start
• Reputation for excellent quality and
service and as a reliable supplier
• Rapid revenue growth (49% increase in
2018)
• Rapid growth in PBT (59% increase in

2018)
• Invested heavily in new manufacturing
equipment and R&D
• Funded clinical tests to prove the efficacy

of its products
• Sales & Marketing Director has
invaluable experience in retail industry
• Finance Director keep a tight rein on
company finances
• Large, state of the art manufacturing
facility
• Just-in-time manufacturing and
purchasing system
• Own road haulage trucks in Eastland.

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