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LOS 31.b: Calculate and interpret a justified price multiple. READING 31: MARKET-BASED VALUATION: PRICE AND
LOS 31.c: Describe rationales for and possible drawbacks ENTERPRISE VALUE MULTIPLES
to using alternative price multiples and dividend yield in
valuation. MODULE 31.3: P/S AND P/CF MULTIPLE
LOS 31.d: Calculate and interpret alternative price multiples
and dividend yield.
P/S Ratio – Advantages:
• Meaningful even for distressed firms, since sales revenue is always positive (P/E and P/B for these can be negative).
• Sales revenue is not as easy to manipulate as EPS and BV, which are significantly affected by accounting conventions.
• Less volatile than P/E, hence more reliable when earnings for one year are very high/low relative to the long-run average.
• Great for stocks in mature or cyclical industries and start-ups with no record of earnings (also investment mgt. companies
and partnerships).
• Like P/E and P/B ratios, research finds that differences in P/S are significantly related to differences in long-run average
stock returns.
P/S Ratio – Disadvantages:
• High growth in sales does not necessarily indicate high operating profits or cash flow.
• P/S ratios do not capture differences in cost structures across companies.
• While less subject to distortion, revenue recognition practices can still distort sales forecasts (for example, speed up
revenue recognition -sales on a bill-and-hold basis, which involves selling products and delivering them at a later date)
P/CF Ratio - Advantages
• Cash flow is harder for managers to manipulate than earnings.
• Price to cash flow is more stable than price to earnings.
• Reliance on CF rather than earnings resolves differences in the quality of reported earnings, which is a problem for P/E.
• Empirical evidence shows differences in P/CF are significantly related to differences in long-run average stock returns.
P/CF Ratio – Disadvantages – 2 both related to cash flow:
• Items affecting actual cash flow from operations are ignored when the EPS plus noncash charges estimate is used. For
example, noncash revenue and net changes in working capital are ignored.
• In theory, FCFE is preferable to OCF but it is more volatile than OCF so it is not necessarily more informative.