Page 8 - FINAL CFA II SLIDES JUNE 2019 DAY 8
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LOS 31.b: Calculate and interpret a justified price multiple.              READING 31: MARKET-BASED VALUATION: PRICE AND
    LOS 31.c: Describe rationales for and possible drawbacks                                             ENTERPRISE VALUE MULTIPLES
    to using alternative price multiples and dividend yield in
    valuation.                                                                                    MODULE 31.3: P/S AND P/CF MULTIPLE
    LOS 31.d: Calculate and interpret alternative price multiples
    and dividend yield.

     P/S Ratio – Advantages:
     • Meaningful even for distressed firms, since sales revenue is always positive (P/E and P/B for these can be negative).
     • Sales revenue is not as easy to manipulate as EPS and BV, which are significantly affected by accounting conventions.
     • Less volatile than P/E, hence more reliable when earnings for one year are very high/low relative to the long-run average.
     • Great for stocks in mature or cyclical industries and start-ups with no record of earnings (also investment mgt. companies
        and partnerships).
     • Like P/E and P/B ratios, research finds that differences in P/S are significantly related to differences in long-run average
        stock returns.

    P/S Ratio – Disadvantages:
    • High growth in sales does not necessarily indicate high operating profits or cash flow.
    • P/S ratios do not capture differences in cost structures across companies.
    • While less subject to distortion, revenue recognition practices can still distort sales forecasts (for example, speed up
       revenue recognition -sales on a bill-and-hold basis, which involves selling products and delivering them at a later date)

     P/CF Ratio - Advantages
     • Cash flow is harder for managers to manipulate than earnings.
     • Price to cash flow is more stable than price to earnings.
     • Reliance on CF rather than earnings resolves differences in the quality of reported earnings, which is a problem for P/E.
     • Empirical evidence shows differences in P/CF are significantly related to differences in long-run average stock returns.



      P/CF Ratio – Disadvantages – 2 both related to cash flow:
      • Items affecting actual cash flow from operations are ignored when the EPS plus noncash charges estimate is used. For
        example, noncash revenue and net changes in working capital are ignored.
      • In theory, FCFE is preferable to OCF but it is more volatile than OCF so it is not necessarily more informative.
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