Page 18 - SBL Integrated Workbook STUDENT 2018
P. 18

Chapter 2




               1.2   Why perform strategic planning?









                      forces forward planning                       time consuming/expensive


                      better fit with the environment               difficult in rapidly changing
                                                                      environments
                      better use of resources
                                                                     stifles  innovation
                      provides direction
                                                                     can missed unplanned
                      sets targets for performance                   opportunities


                      clear organisation goals                      bureaucratic

                                                                     less relevant in a crisis
















































               12
   13   14   15   16   17   18   19   20   21   22   23