Page 19 - SBL Integrated Workbook STUDENT 2018

Concepts of strategy

The JSW approach

This involves understanding
Strategic the organisation’s position
relative to its environment.
analysis
Key models

• PESTLE

• 5 Forces

• SWOT

Strategic Strategy

choice into action

This aims to choose solutions This concerns implementing
to existing problems and strategies. It can be divided into
improve the organisation’s two parts:
strategic position.
• Making business changes
The key model is JSW strategy
evaluation test. • Managing business changes.
c

Illustrations and further practice

Now try TYU question 3.

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