Page 49 - SBL Integrated Workbook STUDENT 2018
P. 49

Methods of strategic development





                           Main methods of development







                 These are best
                 evaluated using the         Methods of strategic
                 success criteria                  development
                 from earlier









                    Organic              Acquisition                 Joint              Franchise
                     growth                                        venture


                 Start from a zero       Buy an existing          Do it with a         Allow others to
                    base alone              business                partner             use the brand


                  Slow, but risky           Quick but           Share skills and        Low cost, but
                                            expensive              costs, but            lose control
                                                                difficult to agree




                  Illustrations and further practice



                  Now try TYU question 1.























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