Page 52 - SBL Integrated Workbook STUDENT 2018
P. 52
Chapter 6
Portfolio analysis
3.1 Portfolio analysis
This determines the fit between a SBU and the overall organisation as
well as the fit for the SBU with other SBUs in the organisation’s portfolio
of SBUs. Criteria are applied to categorise SBUs.
3.2 Main uses
Assessing performance and position of SBUs in the portfolio
Determining strategies for SBUs
Suggesting SBUs for disposal
Assessing potential SBUs for acquisition.
There are two ways to do this.
Each model can typically answer all of the questions above. It is therefore normal to
only use one of the models in an exam answer.
This is an element of analysis and therefore the techniques used in strategic analysis
should be employed here (e.g. remember to include numbers and to justify issues
rather than simply state them).
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