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Chapter 5

Corporate social responsibility

Outcome

At the end of this session you should be able to:

 describe the OECD general policies

 explain the role of national and international laws and regulations

 describe conflicting demands of stakeholders

 identify issues with CSR and the supply chain

 describe the guidelines of reporting CSR within annual reports

 identify synergies and tensions with CSR and brand management

and answer questions relating to those areas.

The underpinning detail for this chapter in your Integrated Workbook can
be found in Chapter 5 of your Study Text.

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