Page 117 - Microsoft Word - 00 Prelims.docx
P. 117
Corporate social responsibility
Social responsiveness refers to the capacity of the corporaton to respond to social
pressure, and the manner in which it does so.
Reaction
The corporation denies any responsibility for social issues.
Defence
The corporation admits responsibility but fights it, doing the very least that seems to
be required.
Accommodation
The corporation accepts responsibility and does what is demanded of it by relevant
groups.
Proaction
The corporation seeks to go beyond industry norms.
111
