Page 120 - Microsoft Word - 00 Prelims.docx
P. 120
Chapter 5
Arguments against CSR Arguments for CSR
Primary purpose of a business is Good CSR attracts customers.
to earn profit.
Duty to maximise shareholder Attracts a high calibre of staff.
wealth.
Increased cost of sourcing Access to a wider human resource base.
materials.
Turning away business from Avoiding pollution will save money in the long run.
unethical customers.
Management time taken up by Sponsorship and donations are tax deductible,
CSR planning and improve staff morale and can be seen as a form
implementation. of advertising.
114