Page 11 - PowerPoint Presentation

STRATEGY AND GOVERNANCE

Important Terminology

• Mission statement

• defines the core purpose of the entity (why does the entity
exist?).

• Vision

• communicates where the entity sees itself in the future

(where it intends to be in the long-term).

• Goal

• derived from the mission and vision.

• Objectives

• provide clarity in specific, measurable, attainable, realistic

and timely (SMART) terms, on what needs to be done in
order to achieve the goals.

11