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Chapter 5

Strategic choice: competitive strategies

Outcome

By the end of this session you should be able to:

 apply the value chain in a scenario

 explain, in a scenario, through the strategic clock, generic strategy options

 discuss how big data can be used to inform and implement business strategy

 explain strategies for sustaining competitive advantage

 describe different types of benchmarking

and answer questions relating to these areas.

The underpinning detail for this Chapter in your Integrated Workbook can

be found in Chapter 5 of your Study Text

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