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Chapter 5

Maintaining competitive advantage

4.1 Sustaining cost advantages

 constant focus on cost reduction

 being aggressive in price wars

 investing in technology.

4.2 Sustaining differentiation strategies

 constantly innovate

 create/reinforce barriers to entry

 improve the customer experience.

4.3 Other ideas

 lock-in customers

 exploit existing technological innovations

 sustain knowledge management.

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