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Chapter 6

Strategic choice: other options

Outcome

By the end of this session you should be able to:

 analyse, in a scenario, the development directions available using Ansoff Matrix
and a TOWS matrix

 explain the use of the success criteria of suitability, acceptability and feasibility
in appraising a chosen strategy

and answer questions relating to these areas.

The underpinning detail for this Chapter in your Integrated Workbook can

be found in Chapter 6 of your Study Text

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