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Strategic choice: competitive strategies

The role of big data

5.1 Characteristics of big data

 volume – there is lots of data to analyse

 velocity – it is generated very quickly

 variety – it can take many forms.

5.2 Strategic advantages from exploiting big data

 better knowledge of customers
This is not the only way that
 ability to spot trends earlier big data will be examined as it

can be relevant to all of the
 react before rivals
elements of the strategic
 proactively meet changing needs planning process

 identify unsatisfied needs

 better market research and e-marketing

 better competitive advantages.

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