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Strategic choice: competitive strategies

Porter’s Value Chain model
Strategic capabilities

This model helps to identify all of the activities within an organisation, as well as
helping to identify which of these activities give competitive advantage.
(Benchmarking may also play a role in this.)

Firm infrastructure
Support activities Human resource management

Technology development

Procurement Margin

Inbound Outbound Marketing
Operations Service
logistics logistics and sales

Primary activities

Illustrations and further practice

Now review illustration 1 and try TYU question 1.

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