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Strategic choice: other options

Positional strategies
Strategic capabilities

This model aims to improve the organisation’s overall strategic position. It relies on
having performed a SWOT analysis first in order to determine this position.
Internal Factors

Strengths (S) Weaknesses (W)

Examine strategies Examine strategies that
that use strengths to take advantage of
Opportunities make use of opportunities by
(O) opportunities (SO) overcoming or avoiding
External weaknesses (WO)
Factors

Examine strategies Examine strategies that
that use strengths to minimise the effect of
Threats (T) overcome or avoid weaknesses and avoid or
threats (ST) overcome threats (WT)

Illustrations and further practice

Now try TYU question 1.

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