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Chapter 7

Methods of strategic development

Outcome

By the end of this session you should be able to:

 assess different methods of pursuing a chosen strategic direction

 describe the relationship between corporate parents and business units, the
rationales for adding value and how a corporate parent can destroy value

 evaluate, in a scenario, the use of models such as the BCG matrix or parenting
matrix

and answer questions relating to these areas.

The underpinning detail for this Chapter in your Integrated Workbook can

be found in Chapter 7 of your Study Text

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