Page 19 - BA1 Integrated Workbook STUDENT 2018
P. 19

Chapter 2






                  Mission, vision and stakeholders









                          Outcome




               By the end of this session you should be able to:

                    recommend approaches to business/government relations and to relations with
                     society

                    recommend how to build and manage strategic relationships with stakeholders
                     (including customers, suppliers, owners, government and the wider society)

                    evaluate the processes of strategic analysis and strategic options generation

               and answer questions relating to these areas.



















                 The underpinning detail for this Chapter in your Integrated Workbook can
                 be found in Chapter 2 of your Study Text





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