Page 24 - BA1 Integrated Workbook STUDENT 2018
P. 24

Chapter 2




               2.2   Analysing stakeholders

               Mendelow’s matrix helps analyse the organisation’s stakeholders and suggests
               possible strategies that can be adopted for each one.



               High
                                     Keep
                                   satisfied           Key players

               Power

                                   Minimal                 Keep
                                     effort              informed
               Low




                             Low              Interest            High
















































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