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Chapter 2

2.4 Resolving competing stakeholder objectives

Where stakeholder needs conflict with one another, Cyert and March
suggested four approaches that could be taken to resolving them:

 satisficing – negotiated agreement

 sequential attention – focus on each stakeholder’s needs in turn

 side payments – offer compensation to the stakeholder whose
needs are not being met

 exercise of power – force a decision.

Illustrations and further practice

Now review TYU 6, 7 and 9 in Chapter 2 of the text.

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