Page 34 - BA1 Integrated Workbook STUDENT 2018

Chapter 3

Sustainability

Sustainability is the use of resources in such a way that the needs of
future generations are not compromised. It also involves not polluting the
planet at a rate faster than the pollution can be absorbed.

An organisation wishing to incorporate sustainability into its strategy needs to
consider the following:

 strong ethical principles can add great value to an organisation’s brand and
reputation

 there may be bottom-line benefits from adopting a sustainable approach

 the ethical tone must come from the top of the organisation

 high quality management information on social, environmental and ethical
performance is essential

 corporate communications need to provide hard evidence of the organisation’s
positive impact on the environment and society

 management accountants have a particular ethical responsibility to promote
an ethics-based culture.

Illustrations and further practice

Now review TYU 1 and 2 in Chapter 3 of the text.

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