Page 37 - BA1 Integrated Workbook STUDENT 2018
P. 37

Chapter 4






                  External analysis









                          Outcome




               By the end of this session you should be able to:

                    evaluate the influence and impact of the external environment on an
                     organisation and its strategy

                    evaluate the processes of strategic analysis and strategic options generation


                    evaluate strategic analysis tools

               and answer questions relating to these areas.




















                 The underpinning detail for this Chapter in your Integrated Workbook can
                 be found in Chapter 4 of your Study Text





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