Page 40 - BA1 Integrated Workbook STUDENT 2018

Chapter 4

Porter’s five forces

This examines the industry and/or competition the organisation faces.

Threat of new
entrants

Power of Competitive Power of
buyers rivalry customers

Threat of

substitutes

Strong collective forces give low overall profitability.

Illustrations and further practice

Now review TYU 1 to 4 in Chapter 4 of the text.

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