Page 39 - BA1 Integrated Workbook STUDENT 2018
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External analysis
PEST
Macro-environmental analysis. Also known as SLEPT or PESTLE.
Political Economic
– change of government – interest rates
– new laws – exchange rates
– war – inflation
– tax – unemployment
Social Technological
– demographics – rate of development and transfer
– culture and lifestyle – innovation
– tastes and fashions – changing cost base
– consumerism
Legal Environmental
– health and safety – pollution
– consumer laws – wastage
– data protection – sustainability
– professional regulations
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