Page 43 - BA1 Integrated Workbook STUDENT 2018
P. 43

External analysis





                           Porter’s diamond




               This model can be used to analyse why an organisation would or does perform well
               in a particular country.




                                                      Demand
                                                     conditions





                                                                                  Related and
                         Factor
                      conditions                                                  supporting
                                                                                   industries




                                                     Strategy,

                                                  structure and

                                                       rivalry






                  Illustrations and further practice



                  Now review TYU 9 and 10 in Chapter 4 of the text.





















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