Page 41 - BA1 Integrated Workbook STUDENT 2018
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External analysis
Industry/product life cycle analysis
This model can be used to analyse the position of a particular product or an entire
industry.
Maturity
Decline
Growth
Sales
Introduction
Time
A different set of strategies can be selected depending on where the product or
industry is in its life cycle.
Illustrations and further practice
Now review TYU 6 and 7 in Chapter 4 of the text.
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