Page 52 - BA1 Integrated Workbook STUDENT 2018
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Chapter 5
Porter’s Value Chain model
3.1 The value chain
This model helps to identify all of the activities within an organisation, as well as
helping to identify which of these activities give competitive advantage.
Firm infrastructure
Support activities Human resource management
Technology development
Procurement Margin
Inbound Outbound Marketing
Operations Service
logistics logistics and sales
Primary activities
Strategies can then be designed to:
improve the efficiency and reduce the costs of non-value-adding activities
enhance and develop value-adding activities.
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