Page 96 - BA1 Integrated Workbook STUDENT 2018

Chapter 9

4.2 Types of e-business

 B2B – business to business (e.g. EDI).

 B2C – business to consumer (e.g. website).

 C2C – consumer to consumer (e.g. eBay).

 C2B – consumer to business (e.g. selection of customers).

4.3 Benefits and drawbacks of e-business

Benefits Drawbacks/barriers

Cost reduction Technophobia

Increased visibility Security concerns

Increased revenue Legal issues

Better information Setup and running costs

Enhanced customer service Customer reaction

Employee flexibility Limited IT resources in-house

E-business is an excellent strategy for those organisations that are looking
to expand. If this is not the organisation’s goal, adopting an e-business
strategy may be unsuitable.

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