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Pricing





               $

             100



                         MR
                 90



              80



              70



              60


                                                                                    MC
                 50


              40                                Optimum point



             30



             20


             10



                 0
                           1         2       3        4         5        6
                                                                                             Sales units

               The optimum price is $50. At output less than Q = 3, the extra cost of making a unit is
               less than the extra revenue from selling it – so it is worth selling it.

               At output greater than Q=3, the extra costs of making a unit exceed the revenue from
               selling it.




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