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Chapter 11




               1.3  NFPIs and business performance

               There are a number of areas that are particularly important for ensuring the success
               of the business and where NFPIs play a key role, for example:



                     Product and service quality                   Branding and company profile



                 NFPIs may focus on:                            NFPIs may focus on:

                      the quality of incoming supplies              customer  awareness

                      the quality of work completed                 customer opinions


                      customer satisfaction























































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